Your company’s marketing data is an invaluable source of information, which, if analysed correctly, could hold the key to unlocking a profitable and sustainable future for your business.
It is essential that you have an accurate understanding of who your potential customers are, how they are interacting with you and how your marketing activities drive their consumer behaviours, both positively and negatively. With a wealth of experience in this area, Per4mance Insight has the knowledge and understanding to help you strategise accordingly.
Our Detailed Insights service includes;
- Profile of customer personas
- Lifetime customer behaviour analysis
- User behaviour
- Funnel behaviour analysis
- Conversion optimisation
- The contribution of your onsite content to customer conversions
- Analysis of how your marketing channels perform and interrelate with each other
- Regular reports tied to your objectives and business pipeline
As well as offering expert insights in to your data, we suggest actionable next steps, whilst also assessing the expected impacts of any changes you may make. This approach empowers you to make strong and informed business decisions and prioritise effectively when planning your next big marketing campaign or site change.
If you want to unlock the potential in your data and would like more information on how we can help, please get in touch.