Per4mance Insight offers a range of analysis and training services, whether you’re struggling with understanding how your marketing channels are interacting, which parts of your sales funnels are working or how well a business you’re looking to invest in is performing, we can help. Our services include workshops to determine your data needs, historical performance audits, customer lifetime analysis, tailored training packages and more. See below for more information.
We’ve worked with Emma on optimising our GA tracking to ensure the data that we are collecting is 100% accurate. Our objective is to make the right decisions (digital but also business wide) based on the correct data that gives us a 360 degree view on our customers, and for that:
– We’ve optimised our GA setup across different proprieties (devices or sections on the site) and channels.
– We’ve improved our ecommerce tracking by adding more specific tracking to give us better insights on our English and multilingual sites.
– We’ve implemented different custom and event tracking across the site to better understand users’ behaviour and/or the impact of specific campaigns.