How To Identify Top Performing Locations With Brexit approaching we have been examining the benefits of understanding where in the world your existing and potential customers are based. Whether you are looking to venture in to a new territory or want to maximise potential growth opportunities, outside of the EU, post-Brexit, using web [...]
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So far Per4mance has created 10 blog entries.
How Your Data Can Help You Navigate Brexit Whether you voted ‘Leave’ or ‘Remain’, we appreciate you are probably sick of the B word by now. But, as you read this, we should technically be only a month away from leaving the European Union. Granted, it seems like the possibility of a decision [...]
How To Measurement Plan As January’s blog discussed, it’s important to have an effective measurement plan as you scale your business. The below template can help you look at your overall business goal, whilst also taking into consideration the segmentation that occurs within any project, and the different business units that are involved. [...]
Good Habits For 2019 You’ve made it, the bleakest month of the year is almost over. You’ve conquered Blue Monday, completed dry January and maybe even managed to do 4 weeks of veganism (apart from that one bit of halloumi last week, but hey, no one’s perfect). But what happens now? We may [...]
How To Look Back On Your Own Year As the year draws to a close, all businesses should be looking at our revenue figures for the last 12 months. Whilst the bank balance is always going to be the source of truth when it comes to closed business, the majority of us don’t have access [...]
End of Year Round Up As 2018 draws to a close, here at Per4mance Insight we’re cosying up with what’s left of our Christmas selection box and reflecting on what this year has taught us. 2018 is the year Teresa May taught us that being the Prime Minister definitely doesn't mean that you [...]
How To Understand Your Sales Funnel Whether you are trying to make the most of your quiet period or are just keen to get on top of your sales funnel hygiene, there are a few easy steps you can take to monitor your lead journey and identify opportunities for improvement. Bringing together data [...]
Understanding Your Sales Funnel As we enter December, those in the retail space are holding on to their hats as they navigate their busiest sales season. However, for B2B businesses this can often feel like the point at which the year is winding down, as their client base start thinking less about bringing [...]
How To Import Cost Data And Refunds As we discussed in October’s blog, it is important to bring together all elements of your sales funnel - including refunds - to get an accurate picture of the return you’re getting from your marketing campaigns. Bringing your marketing spend, sales information and refund data together doesn’t have [...]
Preparing for Black Friday and Christmas Sales Time Though it’s only October, with the nights drawing in and selection boxes popping up in supermarkets, you can almost feel the holiday season approaching. However, whilst this may be the signal for the rest of the country to order their Christmas trees and write their [...]