Emma has nearly two decades of digital marketing experience and has worked for both agencies and client side across a wide range of industry sectors during this time. She is also Google Analytics IQ certified
Emma founded Per4mance Insight in 2012, with the aim of bringing her wide range of industry knowledge together to help companies understand and use their data more effectively. Her main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. She understands the crucial role analytics plays in the commercial decisions businesses, of all sizes, have to make, and is able to give advice from her unique perspective.
Known for her friendly demeanour, expert advice and commercial outlook, she has enjoyed great success over the last 6 years, working with clients including British Airways, Webcredible and Newsflare.
When she’s not working with her clients, Emma is a Kennel Support Volunteer at Battersea Dogs & Cats Home and an investor with Lendwithcare.org, helping entrepreneurs in the developing world. She also loves all kinds of sports and was a Games Maker at the London 2012 Olympics and Paralympics.
Acacia is our Analytics Assistant. Acacia works on our data analysis projects, querying multiple sets of data to pull out the insights and turn them into stories for our clients. As well as being part of the team here, Acacia is also doing a Maths degree at the University of Greenwich.
When she’s not studying or working she’s a cat enthusiast!! “One of my favourite things to do is spend quality time with my two cats Matthew and Archie – even though most of the time they don’t want any loving!”
Coni is Per4mance Insight’s creative content consultant. With a background in sales and marketing and a degree in journalism, she has a strong understanding of the work we do and is able to translate that knowledge into exciting and useful copy that adds real value to our client base. Working closely with Emma, Coni is responsible for creating our monthly newsletters, topical articles and copy for our website, all the time keeping in mind the friendly and consultative approach we are known for.
At Per4mance Insight we aim to not only help our clients with their analytical issues, but also educate and empower them with information from the wider market. Our monthly newsletters are the perfect way to learn more about these topics, right from the comfort of your smartphone – so we love having Coni on board to bring these together! When she’s not working for Per4mance Insight, she enjoys cooking, podcasts and helping other small businesses connect with their clients through engaging copy and content.
Whilst Blue may not be an expert in marketing analytics, he does play a crucial role in the day to day running of Per4mance Insight. Blue is there to remind our consultants of the importance of work-life balance and to ensure we are feeling happy, content and ready to give the best level of service to our clients.
Much like Per4mance Insight, Blue likes to make the most effective use of his time as possible. For us, that’s so we can help our clients efficiently and develop even more businesses – for Blue it’s so he can spend more of it doing the things he loves, like running through his tunnels and rolling his treat ball around.
Marketing Tech Consultant
Georgia Marcella Gallone
Georgia has spent over a decade working in digital marketing and technology across a variety of sectors including FMCG, manufacturing, music, events, and publishing. She is passionate about technology and helping businesses make the most out of it. In the last five years, Georgia has led the development of 10+ websites; from inception to launch, including implementing tracking with Google Analytics and Google Tag Manager. She helps companies and individuals understand on-site user behaviour and recently has been creating dashboards in Google Data Studio to help visualise the data.
When she’s not working, you can find Georgia cooking/baking, reading or trying to get some cuddles from her cat Juno.
Kathryn is our founder Emma’s Virtual PA. Kathryn has a background in business development, personal assistance and management. She recently launched her own Virtual PA company Girl Planner, offering a number of different businesses tailored PA and business support.
Kathryn works closely with Emma and Coni, ensuring the companies social media platforms are updated with relevant content, focusing on the company’s ethos and values. She also helps organise company events and helps with the ongoing development of Per4mance Insight.
In Kathryn’s spare time she enjoys spending time with her dog Todd, socialising with friends and horse riding.
Allister has been managing, measuring and optimising websites throughout his career, and is a dedicated analytics nerd. He currently manages ACE Digital Marketing Consultancy, a full-service digital agency.
Allister supports Emma by providing valuable insights and reports into client website performance, and by executing any website design and development projects.
In his spare time, Allister has his hands full with Tilly, his Jack Russell and Harry, his baby son. Despite being in his twilight year, he also occasionally still trundles around a football pitch.