The Team

We give customers a voice through data

Emma Haslam | Founder Performance Insight

Emma Haslam – Founder & Insights Director

Emma has nearly two decades of digital marketing experience and has worked for both agencies and client side across a wide range of industry sectors during this time. She is also Google Analytics IQ certified

Emma founded Per4mance Insight in 2012, with the aim of bringing her wide range of industry knowledge together to help companies understand and use their data more effectively. Her main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. She understands the crucial role analytics plays in the commercial decisions businesses, of all sizes, have to make, and is able to give advice from her unique perspective.

Known for her friendly demeanour, expert advice and commercial outlook, she has enjoyed great success over the last 6 years, working with clients including British Airways, Webcredible and Newsflare.

When she’s not working with her clients, Emma is a Kennel Support Volunteer at Battersea Dogs & Cats Home and an investor with, helping entrepreneurs in the developing world. She also loves all kinds of sports and was a Games Maker at the London 2012 Olympics and Paralympics.


I think we need to stop seeing analytics from a platform perspective, such as shop, website, app etc. and see it from a user perspective instead. People don’t see themselves as interacting with individual pieces of technology. They’re interacting with brands and have high expectations of what that experience should be. Therefore, brands need to think that way too, especially as more and more technologies and ways to interact come into play.

Emma Haslam, Founder of Per4mance Insight
Coni | Content Consultant

Coni Longden-Jefferson – Content Consultant

Coni is Per4mance Insight’s creative content consultant. With a background in sales and marketing and a degree in journalism, she has a strong understanding of the work we do and is able to translate that knowledge into exciting and useful copy that adds real value to our client base. Working closely with Emma, Coni is responsible for creating our monthly newsletters, topical articles and copy for our website, all the time keeping in mind the friendly and consultative approach we are known for.

At Per4mance Insight we aim to not only help our clients with their analytical issues, but also educate and empower them with information from the wider market. Our monthly newsletters are the perfect way to learn more about these topics, right from the comfort of your smartphone – so we love having Coni on board to bring these together! When she’s not working for Per4mance Insight, she enjoys cooking, podcasts and helping other small businesses connect with their clients through engaging copy and content.

Acacia | Analytics Assistant

Acacia Matthews – Analytics Assistant

Acacia is our Analytics Assistant. Acacia works on our data analysis projects, querying multiple sets of data to pull out the insights and turn them into stories for our clients. As well as being part of the team here, Acacia is also doing a Maths degree at the University of Greenwich.

When she’s not studying or working she’s a cat enthusiast!! “One of my favourite things to do is spend quality time with my two cats Matthew and Archie – even though most of the time they don’t want any loving!”

Blue | Team mascot

Blue – Head of Team Morale

Whilst Blue may not be an expert in marketing analytics, he does play a crucial role in the day to day running of Per4mance Insight. Blue is there to remind our consultants of the importance of work-life balance and to ensure we are feeling happy, content and ready to give the best level of service to our clients.

Much like Per4mance Insight, Blue likes to make the most effective use of his time as possible. For us, that’s so we can help our clients efficiently and develop even more businesses – for Blue it’s so he can spend more of it doing the things he loves, like running through his tunnels and rolling his treat ball around.

How We Can Help You

Per4mance Insight Marketing Behaviours


Per4mance Insight investor research pieces


Per4mance insight conversion journeys


Per4mance insight training