About Us

We give customers a voice through data

About Us 2018-08-03T19:49:31+00:00

Per4mance Insight’s Approach

At Per4mance Insight our approach is always open, collaborative and versatile. Our friendly,  consultations and effective services cut out the jargon, bring you closer to your data and help you understand how to utilise it effectively. We work alongside our clients to help them achieve their business goals and tailor their marketing strategies through their use of data.

Our main aim is always to make your data accessible and useful to everyone in your company. Whilst we are able to support you as your understanding grows, we want you to feel confident utilising your commercial data independently. The cornerstone of our approach is to leave you feeling self sufficient and armed with the knowledge to make better, data driven decisions as your business moves forward.


Emma Haslam – Founder & Insights Director

Emma has nearly two decades of digital marketing experience and has worked for both agencies and in-house across a wide range of industry sectors during this time. She has held various positions throughout her career including Head of Analytics at W/Sports and Head of Customer Data at 4Ps Marketing. She is also Google Analytics IQ certified.  

Emma founded Per4mance Insight in 2012, with the aim of bringing her wide range of industry knowledge together to help companies understand and use their data more effectively. Her main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. She understands the crucial role analytics plays in the commercial decisions businesses, of all sizes, have to make, and is able to give advice from her unique perspective.

Known for her friendly demeanour, expert advice and commercial outlook, she has enjoyed great success over the last 6 years, working with clients including British Airways, Webcredible and Newsflare.

When she’s not working with her clients, Emma loves all kinds of sports and was a Games Maker at the London 2012 Olympics and Paralympics. She is also a Kennel Support Volunteer at Battersea Dogs & Cats Home and is an investor with Lendwithcare.org, helping entrepreneurs in the developing world.

To find out more about Emma and how she can help your business, drop her a line here.

Blue – Team MascotBlue - Head of Work Life Balance

Whilst Blue may not be an expert in marketing analytics, he does play a crucial role in the day to day running of Per4mance Insight. Blue is there to remind our consultants of the importance of work-life balance and to ensure we are feeling happy, content and ready to give the best level of service to our clients.

Much like Per4mance Insight, Blue likes to make the most effective use of his time as possible. For us, that’s so we can help our clients efficiently and develop even more businesses – for Blue it’s so he can spend more of it doing the things he loves, like running through his tunnels and rolling his treat ball around.

“I think we need to stop seeing analytics from a platform perspective, such as shop, website, app etc. and see it from a user perspective instead. People don’t see themselves as interacting with individual pieces of technology. They’re interacting with brands and have high expectations of what that experience should be. Therefore, brands need to think that way too, especially as more and more technologies and ways to interact come into play.” ~Emma Haslam, Founder of Per4mance Insight