Data. Insights. Action.

Data can be layered and complicated, but it doesn’t need to be scattered and overwhelming.

Per4manceinsight | Data. Insight. Action.

Per4mance Insight – ‘To empower people and business to help them grow and further their social mission’

We are a data analysis consultancy based in London, who have been helping businesses understand customer behaviour, whilst simultaneously maximising their revenue through data since 2012.

The core values behind everything we do at Per4mance Insight are empowerment, integrity, generosity, growth and balance. For us balance is the value from which everything else springs. whether it’s between work and play or the giving and taking of time and knowledge. Through this culture at Per4mance Insight, we can better help individuals and businesses to become more self-sufficient – reaching their potential and empowering their decision making by growing their knowledge through insights.

As these values are so important to us, we are pleased to announce CAMFED (Campaign for Female Education) as our chosen charity. By helping vulnerable girls into education, they are empowering young women to step up as leaders of change and themselves then help others. They have already helped more than 2.6 million students to attend primary and secondary school and are aiming for another 1 million girls through secondary school by 2020. We very much want to play our part in making that happen.


Analytics Services

We offer a range of insight pieces for every part of your business. Whether you want to better understand the behaviours your marketing is driving, improve your online conversion journeys or overall sales funnel – we can help.

Analysing and understanding data is just one piece of the puzzle. Our commercial outlook and wealth of marketing expertise means we are able to advise you on how to make your data work for you. From understanding your customers better with customer lifetime profiling to needing a more in-depth look at a business opportunity with our investors’ research piece.

Many businesses fail to optimise the incredible power of all the data they have at their disposal. Per4mance Insight offers training on creating and implementing a data strategy and culture to leave you feeling confident you’re getting the most out of yours.

Per4mance Insight Marketing and Online Behaviours


per4mance Insight customer lifetime profiling


Per4mance Insight investors research


Per4mance insight conversion journeys


Per4mance insight training


If you have a specific problem that needs a solution, or feel you could benefit from a combination of these services


We’ve developed a great partnership with Per4mance Insight while working together on a number of A/B tests and site changes. Emma’s become integral to the process, helping with tracking, monitoring tests while they’re ongoing and producing post deployment impact reports. She’s now very much one of the team.

Alex Liaume, Senior Product Manager at Newsflare

Our Past & Present Partners