My work allows me to collaborate with a wide range of people across a variety of industry sectors. I have worked with British Airways to show the impact various digital projects have had on their customers’ behaviour across different sections of their website. I’ve helped BaseTouch show the contribution their videos have had on their clients’ online conversions. More recently I’ve been working with Newsflare’s product team on a series of A/B tests to determine the success of changes to different sections of their site.
Examples of Projects:
- Carried out A/B testing on their Manage My Booking section to determine if navigational changes increased or decreased upsells
- Produced user journey analysis on customers’ behaviour during the booking and post booking journeys
- Provided regular insights on members interactions with the News and Offers sections of the website by member type
- Look to book analysis by airport and routes to determine changes in conversion
- Create bench-marking reports on existing user behaviour to provide a baseline from which to measure any changes.
- Provide Google Analytics tracking code to ensure all relevant interactions were tracked on the old and new versions of site sections.
- Deliver reports during A/B tests to show what impact the changes were having and help inform when they should be rolled out to 100%.
- Compile post test reports to monitor site changes after the A/B tests have been completed.
BaseTouch London – Base Touch London make videos for clients to use on their websites
- Liaised with Base Touch and their clients to get Google Analytics video tracking set up in Google Tag Manager
- Conducted user journey analysis to identify what marketing drove video plays, types of video content being watched and for how long.
- Determined what other onsite behaviours people who had watched the videos engaged in, such as other content looked at, goal completions, ecommerce conversion rate and average order value compared to site average.
- Identified different video watching habits by device type
Get in touch to see how we might be able to help you.