About Us

We give customers a voice through data

About Us 2017-08-30T07:44:49+00:00

Per4mance Insight’s Approach

Per4mance Insight works closely with clients to help them achieve their business goals through theiruse of data. Whether helping with the set up, the insights or both, we lay out the framework for how businesses can make their data work for them.

To help make client relationships collaborative and authentic we cut out the jargon. Our aim is to make a business’s data accessible and relevant to everyone in the company, across all levels. Per4mance Insight is founded on this no-nonsense, jargon-free culture and way of communicating. It’s the corner stone to our partnership approach with clients.



Emma Haslam – Founder & Insights Director

Having been in digital marketing since 2000 she has an extensive background in marketing and has worked with both agencies and clients across a wide range of industry sectors. Emma knows first-hand how to leverage the commercial impact of data with the main focus being to help clients marry customers’ behaviour with maximising revenue through data. There are so many ways customers interact with brands these days and she sees analytics as the most effective and immediate way to get an accurate picture of what they’re saying.

To unwind Emma loves all kinds of sports, going swimming and to Boxfit while watching many more. She had the privilege of being a Games Maker at the London 2012 Olympics and Paralympics. She also plays guitar and loves cooking


Blue – Head of Work / Life Balance

Blue is a big believer in not working long hours unless absolutely necessary. He lives by the motto of making the most effective use of his time possible so he can spend more of it doing the things he loves. It’s his responsibility to remind the rest of us of this when necessary and it’s a role he takes very seriously. He definitely leads by example, he takes all the breaks he’s entitled to, has never needed to roll over any holiday entitlement and is also a big fan of flexible working hours. He is part of the company bonus scheme so the better my work / life balance becomes the more parsley and cuddles he gets.

In his spare time he likes running through his tunnels, rolling his treat ball around, eating a lot of parsley and moulting (a lot).


Per4mance Insight works with startups, SMEs, marketing and advertising agencies, and web development firms.

Drop us a line to see how we might be able to work together

“I think we need to stop seeing analytics from a platform perspective, such as shop, website, app etc. and see it from a user perspective instead. People don’t see themselves as interacting with individual pieces of technology. They’re interacting with brands and have high expectations of what that experience should be. Therefore, brands need to think that way too, especially as more and more technologies and ways to interact come into play.” ~Emma Haslam, Founder of Per4mance Insight.

Emma is Google Analytics IQ certified.