About Us

We give customers a voice through data

About Us 2018-04-05T12:01:25+00:00

Per4mance Insight’s Approach

Per4mance Insight works closely with clients to help them achieve their business goals through their use of data.

To help make client relationships collaborative and authentic we cut out the jargon. Our aim is to make a business’ data accessible and relevant to everyone in the company, across all levels. It’s the corner stone to our partnership approach with clients.


Emma Haslam – Founder & Insights Director

Having been in digital marketing since 2000 Emma has worked with both agencies and clients across a wide range of industry sectors. Her main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. She understands the crucial role analytics plays in the commercial decisions businesses of all sizes have to make. Clients have included British Airways, Newsflare and Webcredible.

When she’s not working, Emma loves all kinds of sports and was a Games Maker at the London 2012 Olympics and Paralympics. She is also a Kennel Support Volunteer at Battersea Dogs & Cats Home and is an investor with Lendwithcare.org, helping entrepreneurs in the developing world.

Blue – Head of Work / Life Balance

Blue - Head of Work Life Balance

Blue is a big believer in not working long hours unless absolutely necessary. He lives by the motto of making the most effective use of his time possible, so he can spend more of it doing the things he loves. It’s his responsibility to remind the rest of us of this and it’s a role he takes very seriously. He definitely leads by example, he takes all the breaks he’s entitled to, has never needed to roll over any holiday entitlement and is also a big fan of flexible working hours. He is part of the company bonus scheme, so the better the company’s work / life balance becomes the more parsley and cuddles he gets.

In his spare time, he likes running through his tunnels, rolling his treat ball around, cuddles, eating a lot of parsley and moulting (a lot).

Drop us a line to see how we might be able to work together

“I think we need to stop seeing analytics from a platform perspective, such as shop, website, app etc. and see it from a user perspective instead. People don’t see themselves as interacting with individual pieces of technology. They’re interacting with brands and have high expectations of what that experience should be. Therefore, brands need to think that way too, especially as more and more technologies and ways to interact come into play.” ~Emma Haslam, Founder of Per4mance Insight.

Emma is Google Analytics IQ certified.